MERITS AND DEMERITS OF E-COMMERCE

Emmanuel

New member
MERITS
Using e-commerce enables you to get across to a larger market because it stretches across different countries. Through analytics, you get to know more about the preferences of your customers, their most searched keywords and you work towards making improvements if any on your products. E-commerce has given an edge to individuals who do not have enough capital to start up their business, it is low cost effective, and you can start with little or no capital.
DEMERITS
Lack of being able to see what is being purchased is a huge barrier. Most clients would not feel comfortable buying a product they have not seen in person or touched, because of fear of being defrauded. And also there is a problem of internet connection, most e-commerce sites need high-speed networks which some individuals even countries do that have, so that actually limits them from purchasing goods online.
 
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